Domain and Web Hosting Packages

Domains and hosts work together to form a successful website. Naming the site and matching it with speed and easy navigation gets you noticed online.

When you first set out to create a website, there are literally hundreds of web hosts waiting for your business. Each entity offers different features to pull consumers in. If you're a business looking for a way to break into the online world of commerce, you need a website that gets you noticed without a lot of complicated design choices. Your domain is the first consideration you need to make regardless if you have a host yet.

Domain Name Choice

If you already have a company name, it's natural to use it as your new website address or domain. Not all company names are designed for domain use, however. The wording should be easy to spell, allowing users to find you easily even if they misspell the name. A catchy phrase may be a better selection for a more complex company name, for example. You need to make it as easy as possible for customers to find you. If it's too difficult, they'll move on to another company to ease their search time.

The Last Three Letters

The Internet began with some basic generic top-level domains. These TLDs are simply the last three letters at the end of a website address after a period. .Com, .net and .org became the rule for most websites, but the online world continues to grow. Today, you can have a country or business description as your TLD, including .us or .biz. When you purchase your domain name, try to purchase its related TLDs. When a customer types in your address with the wrong TLD, it will still send them to the right page.

Host Support

From slow page loading to design questions, you want a web host that is available 24 hours a day. Read reviews about different hosts to see the customers' opinions. You may find that one host is better than another although their prices may be higher. Without proper support, your site could go down for hours or even days, reflecting poorly on your company's reputation and costing profits. A good web host works on your site quickly to get it back up and running.

Site Amenities

Your host should offer you some design ideas and templates to get your started. Although some companies use their own designer, small companies typically use the host's resources to cut costs. You should be able to add links, images and format pages to your specification. Tools, such as social media links, are crucial to website success. Even your color palette needs to be as eclectic as possible. The site needs to stand out across millions of other pages.

Speed Counts

Consider the host's memory packages when you sign up for a plan. You need enough space for both current and future needs. Additional emails, products and pages will all need to be added in as the business expands. The host's server should also have enough power to offer reliable speed during downloads. Nothing turns a customer off more than a slow-loading page. Many hosts help you optimize your page for the best loading time to keep you successful.

A quality host and domain provider don't have to be the same company. Research all of your website options before committing to any provider. Your website's appearance and reliability are just as important as opening a storefront door on a work day. You'll see profits rise with smart online choices and smooth commerce checkout.


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