Tips For The Best Domain Names

Choosing the right domain name has the potential to make or break a business. This is because a great deal hinges on the domain. Whether or not people will be able to find it, if they will be able to remember it, or if it makes sense all affect the amount of traffic that a site receives. Because of this, many people are trying to make sure that they are able to find the right domain the first time.

1. See the Domains Available Before Choosing a Brand

Single name domains are all but extinct by this point. Because the shorter the domain the better, it is important to try to find one that is still available that is as short as possible. Often, the easiest way to do this is to see what domains are available and then choose a brand name after reviewing such a list. This will ensure that the domain perfectly matches the name of the company and will be easy for customers to find. If it doesn't match, customers will not have as easy a time finding the site and will give up.

2. Choose the Right Extension

Depending on what type of website your site is, it is important to choose a domain name. If the site is a general, online retail site, or any other general site, then it is best to choose the .com extension because it is the default extension in the minds of most people and the one that they will try first. Using extensions such as .org and .net are also fairly common but will not be the first thing that the customer thinks about. If the site is more specialized, such as part of a government agency, then using a more specific extension like .gov will help customers find it among all of the other sites.

3. Don't Choose Numbers or Hyphens

Choosing numbers or hyphens adds unnecessary confusion to a domain, especially when it trying to be conveyed to another person. This is because a customer will not be able to tell the difference between a number that is written out or simply in numeric form when the domain is being spoken, and will not be able to hear the hyphen. Anything that makes a domain more confusing tends to be a poor choice.

4. Be Memorable

Using a random string of characters is not going to help a domain because a potential customer will not be able to remember it. However, choosing a domain that can be easily spoken results in the domain name sticking in the head of the customer and increasing the chances that he or she will find him or herself visiting the site.

5. Consider Using Keywords

The best domain names are also SEO friendly as well. If a domain is being created for a plumbing company's new website, consider adding words such as "plumbing," "water," or other keywords that have to do with the services that are offered by the company. This will allow search engines to track the site more easily and increase the overall ranking on the search results page. This will increase the likelihood that customers will click on the link to the page and read the information.

By following these tips, it will be possible for a company to create the best domain name possible, one that is able to stick in the mind of the customer so that he or she is able to find it later. Domain names have power on the Internet and it is best to make sure that they are as effective as possible.


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