What Makes a Domain Name Valuable?

You can increase the value of your domain name by using a strategy that boosts its relevance in search engines. The following explains the strategic elements.

If you own a business and are just now thinking of setting up a website, then you will need to know a few pieces of information about your domain name. Your domain name is your website’s main address. People who are looking for your company will enter your domain name into their browsers to navigate to your site quickly. Additionally, random web surfers will land on your site if your domain name and website content are optimized enough to push you ahead in the SEO rankings. When you are choosing a domain name, you will want to consider the following elements that make a domain name valuable:

Top-Level Domain (TLD)

Top-level domain is the part of your Internet address that specifies the type of site you have. For example, the .com extension signifies that your domain name is a business. The .net extension usually signifies an Internet service provider, and the .org extension usually signifies the existence of a public domain. Many public sites offer free services and information. The .com extension is the most popular extension of all the domains. It would be wise for you to select a domain name that has the .com extension to increase the possibility of receiving greater traffic.

Domain Name Length and Intricate Characters

You must always think ahead when you are choosing a domain name. Your name could be as long as 67 characters, but would you want potential customers to memorize such a name? A short domain name that is easy to remember is the best move that you can make to improve business. Typically, you should keep your name under 20 characters. The name should not contain intricate characters such as hyphens because such characters can confuse customers. Additionally, your domain name should be relevant to the products and services that you offer. For example, you would want to grab a domain name such as pens.com if you sell pens. Such a domain name is referred to as an exact match domain, and it can help to increase brandability and take your website to the top of Google ranks.

Search Engine Optimization

The relevancy of your domain name is a part of a process called search engine optimization or SEO. SEO is a collection of strategies that help to increase your website’s rank within major search engines such as Google. Your domain name should have high relevance to your goods or services, and the content on your web page should reflect such.

Website Content

The content that you have on your page is extremely important for SEO purposes. An SEO specialist can help you generate a list of keywords and phrases that you can incorporate onto your page. Such keywords will magnetize visitors and draw new traffic onto your site. High quality content will improve your conversion rate.

Current Traffic

You may be lucky enough to secure a website and domain name that has an existing amount of high traffic. This will increase your exposure to new customers. You can search for such domain names and secure the site of a business that is in the same field as you.

The Value of a Domain Name

The value of a domain name is a mixture of the aforementioned elements. Selecting a good domain name is a process that may take a very long time. You should never decide on your domain name overnight. Such a name will follow your business around for years. Therefore, you want to select the most optimized name possible.


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